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They were frustrated because none of them had ever found anything with those qualities in bookstores or on the Internet. Their requests became his inspiration to write this book. His experience is best summarized by what he wrote in the introduction: "Humor must be tailored to each individual; because of the different ways that everyone perceives what is funny. But the principle is the same for all: when you imagine a business situation carried to a funny extreme, the real-life situation you're in always appears much less stressful!"