Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
Engels
127 b
Tot 30 dagen retourrecht
Klanten kochten ook
/
Gebonden (paperback)
25.08
€
/
Gebonden (paperback)
36.41
€
/
Gebonden (harde band)
55.32
€
/
Gebonden (paperback)
9.40
€
Today's fragmented and intensely competitive market place is the obstacle for retailers and suppliers to do business in a traditional way. Even customers have never been more sophisticated. In this perspective, thousands of idea has already been brought though articles, journals and books and thousands of seminars has been hold to define a new way of managing business. Just as an tremendous heat and pressure create diamond, these uncertainties and competitive challenges has produced a new marketing ideas known as category management that offers an wealth of opportunity for those who can adopt with this systematic approach. In this book, some definition and structure-oriented phases as well as the challenging area of category management are mentioned. In the next step, a perfect scenario through different stages starting from zero is brought out to show how retailers and suppliers can overcome the power game and collaborate with each other. Finally I have shown that a trust worthy relationship, coupled with in-store implementation of category management, can create a win-win situation for both retailers and suppliers.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (harde band)
44.50
€
/
Gebonden (paperback)
2.92
€
/
Gebonden (paperback)
25.08
€
/
Gebonden (paperback)
18.81
€