Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
Consumers & Services
Engels
207 b
Tot 30 dagen retourrecht
Klanten kochten ook
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features aeo a synthesis of current literature in the areas of consumer behaviour and services marketing aeo a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail aeo internationally authored cases from US, Scandinavia, and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." B. R. Lewis
Informatie over het boek
Engels
Categorieën
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (paperback)
44.08
€
/
Gebonden (paperback)
42.15
€
/
Gebonden (paperback)
30.80
€
/
Gebonden (paperback)
10.63
€
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?