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Topics in this wide-ranging study include: The library as a service business Change, risk and unintended consequences The Internet search engine business model Problems with students using search engines The evolution of "ambient information" Music and information technology "Millennials" as library customers Hiring and training library information workers Push and viral marketing strategies for libraries The Digital Challenge for Libraries calls for new initiatives by librarians and for a rekindling of interest in the vital role libraries play in an informed, prosperous and democratic society.