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FORECAST
Pipeline Fiction: Why Saudi Industrial Companies Miss Their Revenue Targets and the Five-System Fix That Closes the Gap
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FORECAST: Pipeline Fiction is a diagnostic and implementation guide for CEOs and general managers of Saudi industrial companies (SAR 50M+ revenue) whose commercial functions have grown without architecture. The book identifies five structural failures - Bid Velocity, Margin Guard, Handover Gap, Forecast Truth, and Compliance Floor - that create the gap between promised revenue and actual delivery. Part I establishes the revenue gap and dismantles the assumption that underperformance is a people problem. Part II diagnoses each of the five dimensions using scenarios drawn from Saudi industrial operations. Part III provides a concrete 90-day build plan, defines the Commercial Architecture Owner role, and specifies the measurement system. Part IV demonstrates the compound effect of integrated commercial architecture. Written by Ahmad Alqabbat, Founder and Principal Advisor at Alqabbat Advisory, Riyadh. First edition, 2026. English language.
Informatie over het boek
Engels
