Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
It Came Out Fighting!
Cadillac Motor Car Division's rise to dominance of the luxury car market after World War II
Engels
36 b
Tot 30 dagen retourrecht
Klanten kochten ook
/
Gebonden (paperback)
10.08
€
/
Gebonden (paperback)
13.01
€
It Came Out Fighting! is an analysis of the factors that contributed to Cadillac Motor Car Division's ascension to sales leadership in the fine car field in the years following World War II. Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillac's wartime production of aircraft engine parts and tanks hold the real key to post-war dominance. The War Department paid the company to upgrade its facilities and its drive train, allowing Cadillac to avoid many of the financial burdens endured by its primary rival, Packard, during reconversion. This permitted Cadillac to sell an improved product for less cost to the customer than its competitors. This advantage, coupled with the rise of the personal luxury concept and a stream of technological innovations, allowed Cadillac to rule the luxury car market until the close of the twentieth century.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (paperback)
21.99
€
/
Gebonden (paperback)
12.61
€
/
Gebonden (paperback)
27.24
€
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?