Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
Luxury Strategy in Action
Engels
173 b
Tot 30 dagen retourrecht
Klanten kochten ook
/
Gebonden (harde band)
61.61
€
/
Gebonden (paperback)
43.80
€
/
Gebonden (paperback)
44.51
€
/
Gebonden (paperback)
137.09
€
The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (harde band)
229.46
€
/
Gebonden (harde band)
102.99
€
/
Gebonden (harde band)
181.40
€
/
Gebonden (paperback)
7.68
€
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?