Make Marketing M.O.V.E.

Marketing is one of the most powerful functions in business-and one of the most misunderstood.

Teams post, launch campaigns, run ads, send emails, build dashboards, and generate leads. Yet the question that matters most is often left unanswered: What actually moved?

Make Marketing M.O.V.E. bridges the gap between classroom theory and corporate reality. Through practical situations, clear frameworks, and relatable examples, Prince Solomon shows how marketing connects customer understanding, positioning, communication, execution, sales alignment, evidence, and business growth.

At the heart of the book is the M.O.V.E. Marketing Framework:

M - Market Understanding

O - Offer & Positioning

V - Visibility & Value Communication

E - Execution & Evidence

The book explores audience clarity, brand building, marketing budgets, digital strategy, websites, SEO, content, paid advertising, email, CRM, automation, analytics, lead management, RevOps, AI, marketing tools, CEO expectations, stakeholder communication, and leadership.

Written for MBA students, early-career marketers, managers, founders, sales teams, and business leaders, this is a practical guide for anyone who wants marketing to create more than activity.

Marketing should not just exist. Marketing should M.O.V.E.