Measuring the User Experience

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its fourth edition, the authors have continued to expand on the area of behavioral and physiological metrics. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

• Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
• Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
• Contains in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
• Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
• Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024 (3rd edition)