Negotiation Loops

You've been in that room before. The stakes are high, pressure is mounting, and the strategy is unraveling..

Most negotiation advice promotes "win-win" compromise, but these traditional methods fail when the pressure is on. If you want to stop reacting and remain calm and under control during negotiation, you'll need a different approach.

Drawing on 25 years of high-stakes experience. Daniel C. Milks introduces a step-by-step system, built atop the OODA Loop (Observe, Orient, Decide, Act). It's tried and tested and works equally well in business or interpersonal negotiations. Negotiation Loops replaces any need for innate "talent" with systematic preparation that lends emotional control.

Inside, you will learn how to:

• Embrace "No": Stop chasing "yes." Discover why "no" creates psychological safety and actually makes counterparts more willing to share and engage.
• Hear What Your Counterpart Sees: Shift away from focus on our own demands and uncover the counterpart's frame of reference, key to unlocking candid dialogue and meaningful progress.
• Marshal Emotions: Remove needy behaviors like the desire to be liked, fear of hearing "no", and other issues that kill negotiations.
• Simply Practical Tools: Use our "Crib-Sheet" for bulletproof preparation and a "Journal" for post-exchange analysis.

Endorsed by leaders who thrive under pressure:

• Billy Beane (Executive VP, Oakland Athletics & subject of Moneyball) praises the book's contrarian mindset, calling it essential reading that rejects the tired "win-win" approach in favor of a framework grounded in military strategy and psychological reality.
• Robert "Bob" Mora (Emmy-Winning Co-Executive Producer, CBS's The Amazing Race) relies on this exact system to navigate complex global logistics and cultural barriers, noting that the method brings clarity to the most complicated, high-stakes situations.

Enter prepared. Leave with intelligence. Your next negotiation starts here.