Practical Google Analytics and Google Tag Manager for Developers

Maybe you're starting from scratch with a brand new Web site and wondering, "What's the best way to go about implementing Google Analytics?" Even more likely, you're scratching your head over someone else's aging and completely undocumented implementation and wondering what it's actually doing - and not doing. You need to turn things around.§§The instructions for Google Analytics seem easy enough - just copy and paste this little snippet of code, right? But as Practical Google Analytics for Developers shows, using stale code won't give you what you're really after: who is visiting your site, what they want, and what their behavior reveals. After all, the more you know about your particular users, the better you can serve their needs and turn them into buyers.§§Written by data evangelist and Google Analytics expert Jonathan Weber, this book offers foundational knowledge, a collection of practical recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. Among other things, it covers:§§Basic Google Analytics implementation§How to customize Google Analytics for your unique situation§How to use Google Tag Manager§How to track and analyze all interactions across multiple devices and touchpoints§How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions §There's a reason that `so many organizations use Google Analytics. Whether you're a marketer with development skills or a full-on Web developer/analyst, Practical Google Analytics for Developers will show you how to implement GA from scratch on a new web site or reengineer or enhance a GA account you have inherited. The result? You will reduce customer acquisition costs, turn visitors into customers, get priceless feedback on your new product initiatives, and gain insights that will grow your customer or client base like never before.§