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Scenario Planning - A Field Guide to the Future
Engels
71 b
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Is your businessready for the future?§While crystal balls cannot actually see into the future, a methodology does exist that can helpyou visualize it. Or to be more precise, this methodology helps you see a range of alternative futures--or scenarios--that could plausibly emerge, depending on how current developments continue to unfold.§Scenario Planning serves as a guide to looking at your business, and the world, years from now, posing thoughtful questions about the possible consequences of current (and possible future) trends. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. This book will help you:§Outline (and prepare for) any trends that could change the political, social,and economic landscapes and significantly impact your business§Explore the impact of technological advances and new competitors§Examine challenges that are only dimly recognizable as potential problems today§This visual book will help you answer the question, "Is my organization ready for every possibility?"
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