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This book provides a useful overall guide to the state of the art in theory and practice of services. It can also serve as a reference book for researchers in various fields, such as engineering, marketing, economics and so on. Advanced works presented in this book were selected from the proceedings of the 2nd international conference on Serviceology (ICServ2014), held in September 14-16, 2014. This book helps the readers to understand "Serviceology" that is a key activity in the globalization of the economy and also underlie the quality of life of local residents.
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