Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
Strategic Thinking for Advertising Creatives
Engels
97 b
Tot 30 dagen retourrecht
Dit vind je misschien ook interessant
/
Gebonden (paperback)
8.06
€
/
Gebonden (paperback)
10.28
€
/
Gebonden (harde band)
23.10
€
/
Gebonden (harde band)
20.07
€
/
Gebonden (paperback)
20.37
€
/
Gebonden (paperback)
44.09
€
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerHoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?