The PR Playbook

If you want your brand to be seen, heard, and trusted, this guide gives you a clear path forward. Inside, Heather Holmes, award-winning publicist and founder of Publicity For Good-shares the simple steps she's used to help more than 400 purpose-driven brands earn real media attention. From landing features in top outlets to building strong relationships with journalists, you'll learn how to tell your story in a way that people remember.

Heather built her agency from the ground up, going from renting a small room in San Diego to growing a global PR team that has secured thousands of media wins for clients. In this book, she breaks down what actually works in PR today, including how to craft a strong message, build a solid media list, pitch with confidence, use AI tools wisely, and turn coverage into long-term growth.

Whether you're a founder, marketer, or small business owner, this guide makes PR feel doable. You'll walk away with clear steps, real examples, and practical tools you can put to work right away. If you're ready to get your message out, grow your visibility, and tell a story that sticks, this book will show you how.