TISSOT

The Swiss mechanical watch did not die. Despite the rise of the smartwatch, the heart of Swiss watchmaking beats stronger than ever. While the world's attention often drifts toward the "unobtainable" luxury of Rolex or Patek Philippe, one brand has quietly driven the industry forward for nearly two centuries: Tissot.

In Tissot: The Engine of Time, Dr. Cornelis van Houte provides a definitive historical analysis of the brand that produces more Swiss watches than any other. This is not just a book about watches; it is a chronicle of "Innovators by Tradition"-a journey from a father-and-son workshop in Le Locle to a global powerhouse shipping four million watches a year.
Inside this comprehensive history, you will discover:

• Foundational Innovations: The story behind the first mass-produced pocket watch and the world's first dual-time-zone watch in 1853.
• Technical Milestones: How Tissot led the industry with the first antimagnetic wristwatch (1929), the instantaneous-jump date of the Visodate (1954), and the pioneering materials of the RockWatch and Sideral.
• The PRX Phenomenon: A deep dive into the 2021 revival that redefined the modern "sport-luxury" category.
• Expert Rankings: Exclusive appendices featuring 15 of the most significant Tissot watches ranked from both collector and historian perspectives.
• The "Gold Value" Philosophy: An exploration of the Tissot mission-delivering high-tier Swiss engineering at a "silver price".