Niet blij met je aankoop? Geeft niet! Bij ons kun je binnen 30 dagen retourneren
Met een cadeaubon zit je altijd goed. De ontvanger kan de cadeaubon voor alles uit ons assortiment inwisselen.
Retourneren binnen 30 dagen
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?