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You know exactly where everything is in your shop, and that is why you cannot see what a first-time visitor sees. This practical guide gives independent bookshop owners and staff a simple, repeatable audit of three storefronts: the street, the shelf and the screen. Learn a five-second window test, a door-to-till walk, ways to check sections and signs against the words customers really use, a plain look at access for all visitors, and a review of your website, checkout, special orders and returns. Then run small tests with real people, score what you find by severity and effort, and turn it into a short list you can finish. Includes a scorecard and quick checklists. It makes no promises about sales, only a shop that is easier to enter, use and enjoy.
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?