Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
Engels
71 b
Klanten kochten ook
/
Adobe ePub DRM
12.06
€
/
Audio cd
16.82
€
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate relationship management software.The result? Most marketers still arent emotionally connecting with consumers.Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a first date with consumers yet lousy at creating a lasting marriage between buyer and brand.Married to the Brand tells the story of what makes profitable brand relationships work through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.Emotions arent simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere from the boardroom, where strategies are formulated, to the front lines, where employees live the brand every day.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (paperback)
9.11
€
/
Gebonden (paperback)
14.89
€
/
Gebonden (paperback)
17.23
€
/
Gebonden (paperback)
19.36
€
/
Gebonden (paperback)
10.33
€
/
Gebonden (paperback)
23.11
€
/
Adobe ePub DRM
6.78
€
/
Gebonden (paperback)
22.70
€